hubsell's data delivery process has to be examined from its two different types of data: Provider sourced data and user sourced data. In this article I want to shed light on each underlying process and name the most important delivery requirements and the enrichment process in general.

Provider sourced

This type of data will be sourced by hubsell based on criteria you supply.

Process

  1. The user creates the provider sourced segment (check out this article)
  2. hubsell provides data for approval curated across live sources and per the criteria listed in the segment
  3. The user approves the data while keeping in mind the criteria provided in the segment
  4. The accepted prospects will be moved to Accepted temporarily while they are enriched and validated
  5. Once hubsell has finished the validation with a confidence of 95% or more the prospects will be delivered and provided in the Contacts tab in the Data section of the software.
  6. The usual delivery time for accepted data is two business days. Depending on the amount of accepted prospects the total delivery time can be exceeded but hubsell will make sure to provide sufficient prospects to start your campaigns within two days after prospects approval.

Delivery Requirements

  • Less than 100 accepted contacts are not worked on automatically, unless specifically asked for by the user. The absolute minimum is 50.
  • hubsell can only accept rejections based on criteria which are listed in the segment

User sourced

This type of data will be sourced by you using the hubsell searches.

Process

  1. The user creates a user sourced segment
  2. Data will be automatically sourced via hubsell searches into the regarding segment
  3. The user approves the data
  4. The accepted prospects will be moved to Accepted temporarily while they are enriched and validated
  5. Once hubsell has finished the validation with a confidence of 95% or more the prospects will be delivered and provided in the Contacts tab in the Data section of the software.
  6. The usual delivery time for accepted data is two business days. Depending on the amount of accepted prospects the total delivery time can be exceeded but hubsell will make sure to provide sufficient prospects to start your campaigns within two days after prospects approval.

Delivery Requirements

  • Less than 100 accepted contacts are not worked on automatically, unless specifically asked for by the user. The absolute minimum is 50.
  • If enrichment for a segment with less than 100 prospects is requested, please make sure, that no further prospects will be added and accepted.

Enrichment process

Once you've approved data in your segments it will be enriched and quality checked in one move. Naturally you will be able to monitor the progress of this process, which will usually be finished after two days. Let's start by looking at the numbers in the segment section and what they mean:


Accepted: Data that you approved as "Accept"

QC: Accepted data that resulted in fully validated data

Delivered: Data that was / is delivered throughout the history of the segment including the new ones

Rejected: Opposite of accepted - data that you approved as "Reject"

New: Data that has been delivered AND is untouched by the user

If you click on the green number below New you will be taken to a page with only new prospects. You can easily add those to a campaign.

Enrichment and QC Process


At hubsell we only enrich the data that you accept. However from that accepted data there is a portion that will not be delivered due a variety of reasons:

  • the profile collected was not updated
  • the person's email cannot be validated
  • some other issue

Let's say ~10% of the accepted data will be lost.

So let's assume you had 100 in Accepted:

90 of them will result in the quality check (QC) and 10 will remain in Accepted to a certain point and then will be marked as lost (you won't see them anymore)

The ones which land in QC will be sanity checked one last time and released into your account with the status New

During this process the number in the QC will fluctuate due to the following reason:

  • When a prospect is sanity checked and pushed to delivered the QC count will decrease
  • When a prospect which was accepted is enriched and validated successfully they are moved to QC and the QC count is increased.

QC is done in bulks of 100 (or minimum 50) so that there is a steady flow of data.

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Please note, that different types of data will have different credit consumptions. Please check out the following article to know more about the underlying credit consumption:

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