hubsell's templates allows the user to create highly customized messaging that conforms to the recipients based on the if-this-then-that logic. Inside the hubsell terminology a formula relying on if-this-then-that logic is called a "dynamic placeholder".
Dynamic placeholders can be written in a conditional statement describing the "If This" part where the "Then That" part is action or result part.
The conditional statement is written by using
an operator: and, or, not
a parameter: contains, eq, ne, lt, gt, lte, gte, isEmpty, isNotEmpty
a criterion variable: department, seniority, industry, location, company size, and more
a criterion value: e.g. name of the department
The syntax of the IFTTT in hubsell is as follows:
{{ }} - are used to create a conditional in a chain of conditionals
() - are used to provide combinations of different operators, parameters and criteria
'' - are used to provide criterion values
#if - starts the chain of conditionals
else if - adds a conditional in the chain
else - ends a final conditional for the rest cases
/if - closes the chain