Here is a list of commonly used and conversion causing dynamic placeholders. 

These can be used in the Subject field and/or in the Body of the message/email.

Country

{{#if (eq locationCountryCode 'ISO')}}TYPE TEXT HERE {{else if (eq locationCountryCode 'ISO')}}TYPE TEXT HERE {{else if (eq locationCountryCode 'ISO')}}TYPE TEXT HERE {{else}}TYPE TEXT HERE {{/if}}

In the formula the ISO has to be replaced with the 3-letter ISO country code of the country you want to target with this placeholder.  

Gender

{{#if (eq gender 'Female')}}SALUTATION {{lastName}}{{else if (eq gender 'Male')}}SALUTATION {{lastName}}{{/if}}

This formula enables you to use your language specific salutation like “Herr/Frau”, “M./Mme.” etc., by exchanging SALUTATION in the dynamic placeholder.

e.g. 

  • Formal: {{#if (eq gender 'Male')}}Sehr geehrter {{#if (eq salutation 'Dr.')}}Herr Dr.{{else}}Herr{{/if}} {{else if (eq gender 'Female')}}Sehr geehrte {{#if (eq salutation 'Dr.')}}Frau Dr.{{else}}Frau{{/if}}{{/if}} {{lastName}},

  • Informal: {{#if (eq gender 'Male')}}Lieber{{else if (eq gender 'Female')}}Liebe{{/if}} {{firstName}},

Current weekday (language based)

{{#if (weekdayIs 'Monday')}}TYPE TEXT HERE {{else if (weekdayIs 'Tuesday')}}TYPE TEXT HERE {{else if (weekdayIs 'Wednesday')}}TYPE TEXT HERE {{else if (weekdayIs 'Thursday')}}TYPE TEXT HERE {{else if (weekdayIs 'Friday')}}TYPE TEXT HERE {{else if (weekdayIs 'Saturday')}}TYPE TEXT HERE {{else if (weekdayIs 'Sunday')}}TYPE TEXT HERE {{/if}}

Using this dynamic placeholder allows you to name the current weekday of the sent email in your local language, by exchanging TYPE TEXT HERE in the dynamic placeholder.

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