Templates with dynamic placeholders allow you a personalization down to tags and custom fields.
Custom fields can be applied by :
selecting the contacts > edit contacts
Ten custom fields can be adjusted to your requirements:
Tags can be applied under contacts by marking a prospect and choosing the field add tags to contacts
Like all other information, custom fields and tags can be used in dynamic placeholders.
Custom fields can be applied by using all standard parameter like: contains, eq, ne, lt, gt, lte, gte, isEmpty, isNotEmpty
Tags can only be applied by using the parameter "contains". An example for that would be as follows:
{{#if (contains tags "XYZ")}}TYPE TEXT HERE{{/if}}
If you want to learn more about how to use tags in hubsell, you can check out the following articles: