Templates with dynamic placeholders allow you a personalization down to "tags" and "custom" fields.  

Custom fields can be applied by opening and editing a prospects profile. Four custom fields can be adjusted to your requirements: 

Tags can be applied under "contacts" by marking a prospect and using choosing the field "add tags to contacts" 

Like all other information, custom fields and tags can be used in dynamic placeholders. 

Custom fields can be applied by using all standard parameter like: contains, eq, ne, lt, gt, lte, gte, isEmpty, isNotEmpty

Tags can only be applied by using the parameter "contains". An example for that would be as follows: 

{{#if (contains tags "XYZ")}}TYPE TEXT HERE{{/if}}

If you want to learn more about how to use tags in hubsell, you can check out the following articles: 

Dynamic placeholders

Dynamic placeholders (IFTTT) and how to use them

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