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What is the difference between criteria "no reply" and "opens"?
What is the difference between criteria "no reply" and "opens"?
Karan avatar
Written by Karan
Updated over a week ago

The criteria "no reply" means that, no matter if your prospect has opened your email or not, he will receive the followup message as long as he has not replied.

The "opens" criteria means, that the prospects must have either opened or not opened your email to receive the regarding follow up mail.

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