While doing cold emailing, one of the important parts is the 'subject line'. Following are the tips for writing a good subject line:

  • The number of characters should be around 60
  • Avoid using click-bait
  • Do not use spammy words for example: 'apply now'
  • Avoid using lots of symbols and always spell numbers below 10
  • Always try A/B testing by using different subject lines
  • Your subject line should be short and crisp
  • Always make the subject line about the prospect
  • Avoid requesting approvals

If this article was helpful, you can also check out our blogpost on the same topic.


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