When your emails go to the spam folder, it can have multiple reasons. Here is a list to help you understand what not to do while sending cold emails:

  • Don't use capital letters and exclamation marks.
  • Make sure you are addressing the right person.
  • Always use the person's correct name.
  • Create a personal connection.
  • Be clear and concise.
  • Don't give too much information at once.
  • Tell the prospect who you are, why you’re mailing them and what's in it for them.
  • Always use corporate email addresses.
  • Use CTA (call to action) to trigger the prospect's response.

If this article was helpful, you can also check out our blogpost on the same topic.


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