When your emails go to the spam folder, it can have multiple reasons. Here is a list to help you understand what not to do while sending cold emails:
Don't use capital letters and exclamation marks.
Make sure you are addressing the right person.
Always use the person's correct name.
Create a personal connection.
Be clear and concise.
Don't give too much information at once.
Tell the prospect who you are, why you’re mailing them and what's in it for them.
Always use corporate email addresses.
Use CTA (call to action) to trigger the prospect's response.
If this article was helpful, you can also check out our blogpost on the same topic.