When you work with hubsell sourced data the salutation is already part of the delivered prospects, the process is to just type the placeholder {{salutation}}.

However, If you are working with imported data you have to define either gender or salutation manually. If you have already defined the salutation manually, you can simply use the placeholder {{salutation}}.

If however, you have only defined the gender of your imported contacts, please take the following steps:

  • Go to campaigns

  • Choose the campaign

  • Click the stat button to switch to edit mode

  • Go to the email point and edit

  • Type a curly bracket '{' to open the formula helper

  • Click if statement > gender > equals > male

  • Please repeat the same process for adding the female gender

  • By clicking add condition > gender > equals > female > finish

  • Don't forget to click save changes.

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