hubsell introduced tracked links and branded links in order to combine data quality with the prospect's behavior, which will allow for personalization of landing pages on our customer's websites.
Create a link to your landing page in your email and hyperlink it by clicking the link icon in the toolbox
Click on track link
The structure of the resulting URL includes the following parameters:
hubsell-app top-level domain
The two IDs are required for the behavioral tracking of your prospects and allow for sophisticated content targeting in your campaigns. The hubsell-app top-level domain, however, might result in your mailings going to SPAM-folders
In order to avoid this, hubsell allows to create branded links:
In order for branded links to work, you will need to install a snippet on your website. You can find the snippet under administrator account > snippet.
The snippet has to be added into the header of your website. If necessary, please reach out to your IT department for the setup. Once everything is done please follow the instruction below:
Create a link to your landing page in your email and hyperlink it by clicking the link icon in the toolbox and click branded
The resulting URL structure is built upon the top level domain for your website (in this example: https://mypage.com/mylandingpage